Success is a personal expression used to describe how
someone is doing at life. Some see material wealth as a sign of success, others
see familial relationships as their measure of success. Its challenging to get
too specific about the measurements of success because it can take so many
forms. One business may be successful in some areas and completely unsuccessful
in other areas. Lets take a look at some key factors for measuring success:
The first factor: Self-Satisfaction. Is this person living
their purpose? Are they being authentic? Are they passionate? Do they enjoy
doing their work or business activities? The most successful people are deeply
self-satisfied. They have their needs met, they are inspired; they love what
they do every day. This is a sign of success in my mind. A great example of
this is Ray Anderson from Interface Carpet – he is an extremely self-satisfied
man and is very successful in the eyes of many.
The second factor: Contribution to Greater Society. Does
this product, service or business help meet the needs of society as a whole
before, during and after its ‘life’? Is there value inherently present in this
product or service? Are people living ‘better’, happier, more engaged lives
because of this business being present in their lives? I think the impact on
society, as a whole is an important factor when measuring success. If you can
meet the needs of different populations and have a deep impact on improving the
lives of others then one should be considered successful.
The third factor (last but not least): Sustainable Nature of
the business, service or product in question. Can this product or business
continue to exist and thrive under the current operation? Are finances,
procurement, personnel and demand consistent? Any successful business has
consistency and the ability to sustain its operations in the marketplace.
Accounting for “healthy growth” within each factor of
success is an important consideration. If one is to be successful by
contributing something useful to themselves and society as a whole then they
need to reach people. Growth is a reflection of demand – more people wanting
what you are providing means that you have a wider influence and impact on people’s
lives. What does it mean if a business,
product or service is experiencing healthy or sustainable growth?
The best answer I can come up with pulls from Janine
Benyus’s work in Biomimicry. She states, “We live in a competent universe.
Learn from the genius of the planet & universe and ask how would nature
solve this?” In relation to growth, I have observed that most babies need a lot
of energy inputs and they grow relatively fast, usually leveling out after a
period of time into adulthood. Upon stabilizing their growth, most organisms
tend to then ready themselves for reproduction. The relationship between
animals and their offspring has a wide range of variations much like that of
parent companies and their subsidiaries. At a certain point, growth begins to
transition into a decomposition process whereby our material make up transforms
itself into a new composition. This new composition allows for the process of
organism growth to start again ‘anew’. So if businesses were to look to nature
for tips on sustainable growth, one could say this is a rough guide. If the
factors of success are present and growth has measurable stability in its
process then I feel like you could say that that company is successful overall.